LAILAICHI

Bajang, known as Chinese traditional food which holds great spiritual values in Thai-Chinese culture. To represent how it is, not only on special occasions, but something you could enjoy on a daily basis. A modern and youthful approach has been applied to give a fun twist to a conventional package, with the goal to bring Bajang into younger target audience while still being able to maintain the authentic identity of the product and the cozy atmospheric vibes of ‘Comfort food’.