With an opened 70+ stores in Malaysia, Thailand, Singapore and other countries, Bawangchaji and their signature Chinese tea remains until today one of the main forerunner through the global sensation of oriental tea.

Combining the distinctive character of traditional Chinese tea and the modern sensational trend of milk tea, We aimed to create a sophisticated yet youthful and fun through a collage-style imagery.

Collaborated with Beanburi, who provided the playful illustrations of Chinese zodiac animals. The team put together the newly-interpreted tea-based beverages advertisement, which is fun and festive, while still keeping the distinctive and rich Chinese design elements.

EARL PROJECT